Walking through EICMA yesterday, one thing was impossible for me to ignore. The Chinese motorcycle industry is changing. Not simply in terms of products. In terms of identity. For years, the dominant Western perception of

Phillip Island was supposed to say goodbye to MotoGP with one final race. Instead, the final Sunday ended without one. Poor visibility prevented the medical helicopter from operating safely, forcing the cancellation of the MotoGP,

What happens when a championship takes more than 70 years of history out of the paddock and places it in front of fans, manufacturers, technology companies, media and the wider motorcycle industry? It stops being

A MotoGP calendar is normally read in a very simple way. Dates. Circuits. Countries. Travel. Logistics. But viewed through a sponsorship lens, it becomes something completely different. It becomes a map of commercial opportunities. MotoGP’s